Volkswagen, BMW, Mercedes take online sales route amid coronavirus pandemic.

Volkswagen, BMW, Mercedes take online sales route amid coronavirus pandemic.

New Delhi:

German automakers Volkswagen, BMW and Mercedes on Monday said they have introduced online sales initiatives in India in order to help customers book vehicles from the safety of their homes amid the coronavirus pandemic. Volkswagen said it is digitising its sales and service portfolio, enabling customers with the flexibility to choose their preferred model at their comfort and convenience.

The online retail process is simple, hassle-free and provides an end-to-end contactless experience , the company said in statements.

From a customer displaying interest, to a conversation with the sales consultant up till the vehicle handover process, will be conducted virtually, the automaker added.”With the launch of our simple, secure and user-friendly online retail platform, we are pushing the boundaries of end-to-end retail sales and strengthening our commitment to customers,” Volkswagen Passenger Cars India Director Steffen Knapp said.

Volkswagen has integrated its 137 sales and 116 service touchpoints, enabling customers to choose their preferred dealership while booking online.

Luxury carmaker BMW also said it has rolled out a unique contactless experience for its customers in India.As business dynamics evolve post the current COVID -19 pandemic, the initiative will play a crucial role in offering seamless sales and aftersales services to existing and new customers, he added.

Similarly, Mercedes-Benz India said it has further developed its online sales platform and announced a host of new customer initiatives under the campaign ‘Merc from Home’.

The initiative focuses on the ease of purchasing a vehicle using digital tools to facilitate the entire process including online payment of products and services.

Rohith Kukkadapu

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