SonyLIV’s Undekhi receives backlash for unconventional promotion
SonyLIV’s most recent web arrangement Undekhi, featuring Dibyendu Bhattacharya and Harsh Chhaya among others, experiences arrived in difficulty because of its limited time contrivance. Individuals have been accepting a call from a man named Rishi who, in a trembling voice, says he has seen a homicide, and now the killers are after his life. Towards the finish of the call, it is uncovered that it is a limited time call for SonyLIV arrangement Undekhi.
Another Twitter client Suvrata Bhati shared an account of the call and expressed, “a strange #promotional call stunt by #Undekhi #SonyLIV Do U at any point acknowledge what this can cause to an individual in the event that they pass up a major opportunity the last barely any words in alarm. Show signs of improvement approach to advance your arrangement.”
Not long after individuals got out the gushing stage for the unusual limited time call, it gave a statement of regret via web-based networking media. An announcement from SonyLIV read, “On the off chance that you have gotten a require our show Undekhi and it has upset you we might want to genuinely apologize to you. This was a test movement which has gone out coincidentally and our aim was not to bring about any sort of uneasiness or frenzy. We truly lament any burden.”Maharashtra digital cell likewise cautioned the spilling stage to stop the special movement quickly and requested that individuals not alarm on the off chance that they get the call.
“It has become obvious that a Sony Liv, a television slot has utilized a strategy for the advancement of its new show by calling individuals and playing an upsetting voice recording. On the off chance that you get any such call, kindly don’t freeze and make bits of gossip. We have educated the channel to stop this limited time movement quickly,” Maharashtra digital cell refreshed on Twitter.Wrongdoing spine chiller Undekhi has a cutthroat homicide at the focal point of its plot. An inebriated rich man shoots an artist dead after she will not coordinate strides with him at a stag party. A picture taker, Rishi, catches the whole wrongdoing and is then undermined by the influential men.